Tie that in with all the paraphernalia that went with it – mockumentaries, interviews with relatives, the actors in hiding for months, and it meant people were genuinely terrified before they'd even set foot in the cinema. Part of what made the original so genre-defining and so ruthlessly scary (at the time) was the fact that nothing had been seen like it before. As a result, there isn't really much need for its existence other than to make more money for the film studio. It's effectively a modern remake of the original film with some minor tweaks. If you've seen the original there's really no need to see this one. The film is credited with reviving the found-footage technique which was later used by similarly successful horror films such as Paranormal Activity and Cloverfield.This rating feels really harsh as this was a genuinely good movie and an excellent homage to the original.However the issues here are two-fold: 1. The film launched a media franchise, which includes two sequels ( Book of Shadows and Blair Witch), novels, comic books, and video games. The Blair Witch Project grossed nearly $250 million worldwide, making it one of the most successful independent films of all time, as well as the 41st most profitable horror film, while also being a sleeper hit. While critical reception was mostly positive, audience reception was split. The film had a limited release on July 14 the same year, before expanding to a wider release starting on July 30. Owing to its successful run at Sundance, Artisan Entertainment bought the film's distribution rights for $1.1 million.
When The Blair Witch Project premiered at the Sundance Film Festival at midnight on January 23, 1999, its promotional marketing campaign listed the actors as either "missing" or "deceased". Shot on an original budget of $35,000–60,000, the film had a final cost of $200,000–750,000 after post-production edits. About 20 hours of footage was shot, which was edited down to 82 minutes. The film entered production in October 1997, with the principal photography taking place in Maryland for eight days. A casting call advertisement in Backstage magazine was prepared by the directors Donahue, Williams and Leonard were cast. They developed a 35-page screenplay with the dialogue to be improvised. Myrick and Sánchez conceived of a fictional legend of the Blair Witch in 1993.
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